Jordan Brand is gearing up for another women’s exclusive drop with the upcoming Air Jordan 4 "Forget Me Not" (W), set to release on May 3, 2025. Dressed in soft tones of white and pastel blue, this colorway brings a clean and refreshing take to the classic AJ4 silhouette. And while the sneaker definitely looks like a hit, market reactions might turn out more nuanced than expected—so if you’re eyeing a pair, stay alert.

A Clean and Calm Colorway with Spring Energy

The “Forget Me Not” Air Jordan 4 comes with a smooth white leather upper, paired with pastel blue overlays across the cage, eyelets, heel tab, and tongue lining. The icy outsole adds to the chill vibe, while the Jumpman branding on the tongue and heel keeps things classic. It’s a crisp and wearable palette—ideal for spring fits and low-key flexes.

While it’s technically a women’s exclusive, we already know sizing will go up to larger sizes, making them accessible for many sneakerheads regardless of gender.

Should You Go For It?

Let’s keep it honest—just because a sneaker isn’t hyped to the moon doesn’t mean it’s not worth picking up. The "Forget Me Not" AJ4 brings a clean, soft palette that fits effortlessly into spring and summer rotations. It’s not about loud statements, but about timeless style and solid quality.

While resale prices aren't going completely through the roof, most sizes are already sitting above retail—and that's before the official release. This indicates that interest in the Air Jordan 4 "Forget Me Not" is stronger than it might seem at first glance.

If you're feeling the clean pastel colorway, it’s definitely worth going for a pair on release day. Waiting for a potential sale could backfire—especially in more popular sizes, where stock might be limited and demand could pick up post-release.

Raffles, Release, and What’s Next

The Air Jordan 4 "Forget Me Not" (W) drops on May 3rd, 2025. Expect a SNKRS release and raffles via select retailers to go live soon. As always, we’ll keep our eyes on everything so you don’t miss a beat.

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