Jordan Brand continues to push creative boundaries with the upcoming Air Jordan 1 High “Self Expression” — a sneaker that encourages individuality like never before. Set to release on August 9, 2025, this unique take on the iconic silhouette offers a customizable experience with wear-away overlays, revealing hidden layers of vibrant colors beneath the sleek black leather upper.

A Canvas for Creativity

At first glance, the sneaker comes dressed in a muted black upper with rainbow details subtly placed on the toe and heel. However, this isn’t just for show — over time, wearers can peel or wear away the outer layers, unveiling colorful designs that reflect each individual’s unique journey. This theme of self-expression makes the pair a standout entry in Jordan Brand's ever-evolving catalog.

The shoe features tonal branding including a blacked-out Wings logo and Swoosh, with traditional Nike Air branding on the tongue. What’s most intriguing is the DIY aesthetic hidden within — visible hints of rainbow hues peeking through tear-away sections encourage wearers to break the mold.

A Symbolic Statement

Jordan Brand’s messaging is clear: this is more than a sneaker; it’s a statement. With Pride-inspired tones and a customizable look, the “Self Expression” Air Jordan 1 High invites sneakerheads and creatives alike to transform their kicks into personal masterpieces.

As with most unique AJ1 releases, availability will be limited, and demand is already building based on early leaks. Expect raffles to go live closer to launch — and to stay updated, be sure to download the Sneaktorious App, where you'll find every release guide and raffle link as soon as they drop.