One Piece x Nike Air Max Plus “Gomu Gomu” Releases September 2026

One Piece x Nike Air Max Plus “Gomu Gomu” Gets Official Look

The One Piece x Nike Air Max Plus “Gomu Gomu” is officially part of one of Nike’s biggest crossover moments of 2026. After months of teasers, a massive Poneglyph-style marketing setup in Tokyo and plenty of speculation around the full Nike x One Piece project, the collection is now finally taking shape — and this purple Air Max Plus might be the most important pair in the lineup.

Inspired by the Gomu Gomu no Mi, the Devil Fruit connected to Monkey D. Luffy, the sneaker transforms the classic Nike Air Max Plus into something that feels much closer to a collectible than a regular sneaker release. The upper comes dressed in a bold purple finish with raised swirl details across the panels, directly referencing the Devil Fruit look from the One Piece universe. Bright green accents hit the laces, liner, mini Swoosh and visible Air units, while One Piece branding appears on the tongue, insoles, heel and special packaging.

For Nike, this is not just another anime-inspired sneaker. The brand fully reworked the Air Max Plus upper for the collection, giving the pair a unique surface texture that separates it from standard TN releases.

Why the Gomu Gomu Pair Could Be the Main One

The full Nike x One Piece pack includes three Devil Fruit-inspired Air Max Plus colorways: Gomu Gomu, Mera Mera and Ope Ope. Each pair has its own character connection, but the Gomu Gomu version has an obvious advantage: it is tied to Luffy, the main character of One Piece and one of the most recognizable figures in manga and anime culture.

That alone could make this the headline pair for many fans. The purple and green colorway is loud, playful and instantly connected to the source material, while the molded swirl pattern makes the shoe feel much more special than a simple color swap. It is the kind of sneaker that should appeal to both TN collectors and One Piece fans who may not usually chase sneaker releases.

The timing also feels massive. The sneaker market has been much softer in recent years, with many hyped models sitting or hitting discounts. At the same time, trading card games like Pokémon and especially One Piece Card Game have become huge collector categories. That crossover is exactly what makes this release so interesting: Nike is not only selling sneakers here, it is tapping into a collector market that currently feels closer to the golden sneaker hype days.

Special One Piece Cards Add Even More Hype

One of the biggest open questions around the Nike x One Piece collaboration was whether the release would include special cards. Now it looks like the answer is yes — and that could push demand even higher.

The current card information points to special DON!! cards connected to the three sneaker colorways, plus a Monkey D. Luffy P-099 character card. For the Gomu Gomu release, the matching DON!! card features the purple Devil Fruit-inspired Air Max Plus artwork. The Luffy card will probably be the most hyped card from the rollout, especially because it connects Nike, One Piece and the TCG world in one collectible item.

Important detail: the cards do not appear to be a simple “free card with every online order” situation everywhere. Based on the current info, Japan will have special distribution through the Nike Tokyo pop-up and Weekly Shonen Jump subscriber access, while English versions of select cards are expected to appear through Nike sales channels and One Piece Card Game tournaments outside Japan.

That makes the card side of this release just as important as the sneaker itself. For collectors, the question may not only be how to get the Gomu Gomu Air Max Plus, but also how to secure the matching card.

How the Release Works

The One Piece x Nike Air Max Plus “Gomu Gomu” is currently set to release on September 25, 2026 for a retail price of $210. The style code is IR0968-500, and the official colorway is listed as Space Purple/Atomic Green-Purple Venom-Altitude Green-Light Lemon Twist-Sport Red.

Nike is handling the release differently depending on the region. In select markets, SNKRS users are expected to take part in a poll before September 18 for a chance to receive pre-order access. Selected users should be notified on September 18, with pre-orders opening on September 25. China, Mexico and Australia are expected to receive a more traditional release, while Korea is scheduled for exclusive access on September 25.

With One Piece currently at peak cultural relevance, the special packaging, the Devil Fruit concept, the reworked TN upper and the additional card angle, this could easily become one of Nike’s strongest releases of the year. The Gomu Gomu pair should be one of the hardest from the pack to secure, so keeping an eye on raffles, SNKRS access and regional release details will be essential.