Meaning of LEO (Nike SNKRS Drop)

With a LEO sneaker release you usually have a few minutes to "sign up" for the respective sneaker. You fill in your address, payment method and size in the app as usual and click on the "Buy" button.

From all those who clicked on the button, Nike randomly pulls out the winners and notifies them by email and the classic push message “GOT EM” appears. Nike tries to take action against multiple participations.